Samsung may dull Motorola's Razr edge
The runaway success of its ultra-slim Razr cellphone has given Motorola Inc. an edge over key rivals Nokia and Samsung Electronics, but the gap could narrow in 2006 as Samsung unveils a slew of copycat thin designs.
Motorola's titanium silver Razr, measuring just 13.9mm thick and weighing a mere 95 grams, became a status symbol and design icon when it was introduced at the end of last year.
Sales of the high-end Razr and its successors have boosted Motorola's market share and profit in the July-September quarter. Now, in a fierce battle to claw back market share, arch-rival Samsung Electronics Co. Ltd. has unveiled five copycat ultra-thin models to be launched in Europe by year-end.
"The Razr is a killer phone, among the world leaders in volume terms, as it is differentiated heavily from the competition by its ultra-thin form factor -- it has a visual 'wow' factor that few devices have at this time," said Neil Mawston, analyst at research firm Strategy Analytics....
Article Courtesy of Reuters (click for full article)
