Motorola sees launching new Rokrs in 2006
Motorola Inc. expects next year to introduce new versions of its music-player Rokr phone, a top executive said on Wednesday.
The head of Motorola's mobile unit Ron Garriques said the company plans to launch a more stylish Rokr phone in the first quarter and will follow with another Rokr that can download songs wirelessly around mid year.
Music is seen as one of the next hot features in cell phones, although the first Rokr, which includes Apple Computer Inc.'s popular iTunes music software, was received less warmly than had been expected by consumers.
The first Rokr had limited room for songs and was not seen as svelte as Motorola's Razr phone, which has became a design icon.
Garriques said the company had learned some lessons from the weaker-than-expected reception for the phone, which looked nothing like an iPod or a Razr. He said the next version would not necessarily be limited to iTunes software, depending on carrier demand.
Article courtesy of Reuters (click for full article)
